An experienced & versatile Executive Product Management, Product Marketing & Business Development Professional with a proven record of success from software and telecoms companies working with Utilities, Transportation, Finance, Retail, Telecom & Government market sectors.
Strong focus on enterprise, mobile, desktop and server software, delivered as on-premise, virtual, platform and SaaS solutions. 25+ years of experience with visual analytics, spatial (location) and time-based correlation, and IoT/data streaming integration.
Commercially and technically astute and results orientated with effective and proven influencing skills. Experience from project collaboration and program management, product development (waterfall and agile), full product life cycle and product marketing to meet market requirements and improve company offerings.
Additionally, extensive expertise in market infiltration, research and analysis, channel/ISV partner development, customer and press liaison.
- Languages: Fluent – English and Danish
- Danish National
- UK Resident 1991-2006, 2014-present (Reading)
- US Resident 2006-2013 (San Francisco Bay Area)
- Permit status – entitled to work in the EU and EEA
- Founder of Dedita Design – web design & development
- Full lifecycle management of enterprise analytics and iot platform (Nokia Enterprise, UK)
- Successfully launched 4 major releases of visual analytics enterprise software platform (Space Time Insight, USA/UK)
- Launched brand new app store solution to enterprise customers and as platform for ISVs – helping shape new software category in post-PC era (Embarcadero Technologies, USA)
- Product and project managed a global team of engineering, industry and product marketing staff for $10million/year geospatial enterprise design desktop/server/SaaS/mobile products (Autodesk, USA)
- Led global mobile product and software convergence projects with total budget of €4.5million (Vodafone Group, UK)
- Led product introductions and early market adoption of Spatial Data Management and visual Location Intelligence solutions across EMEA (MapInfo, UK)
- Established and developed strong working relationships with key ISVs, VARs, and Systems Integrators resulting in joint value propositions and sales targets (MapInfo, UK)
- Key public liaison role, press contact and company spokesman on numerous PR activities, seminars & webinars
May 2018 to present
Nokia Enterprise (UK)
DIRECTOR, PRODUCT MANAGEMENT, ANALYTICS & IOT
- Nokia acquired SpaceTime Insight in May 2018
Feb 2013 to April 2018 (5 years 2 months)
Space Time Insight, Inc (USA and UK)
DIRECTOR, PRODUCT MANAGEMENT
- Product Management responsibility for both internal and external communication, product life cycle, and agile development process (using SAFe framework).
- People Management responsibility for documentation and user experience teams and roadmap for software documentation for both end-users, developers, and IT administrators.
- Responsible for and main contributor of tutorial application providing showcase and sample application components for both end-users and developers of the SI Suite platform.
- Content development of product marketing materials.
SENIOR PRODUCT MANAGER
- Responsible for the on-going development and feature definition of an enterprise-grade visualization and analytics software platform, SI Suite, serving utilities and transportation customers with real-time situational intelligence integrating with big data, analysis services and IoT connected devices.
- Defined roadmap and managed backlog for product suite: Server, Integrated Development Environment, and Web UI.
- Developed Product Management processes for an Agile-Waterfall hybrid engineering team.
- Performed competitive analysis.
- Defined value propositions for joint selling with key technology and system integration partners.
- Conducted product launches and regular communication and webinars to both internal staff and for existing and prospective customers and partners.
June 2011 to Jan 2013 (1 year 7 months)
Embarcadero Technologies, Inc (USA)
SENIOR PRODUCT MANAGER, APPWAVE
- Responsible for the market introduction and on-going development of an enterprise-grade, server-based PC app store platform allowing application virtualisation for smarter enterprise software distribution, centralized license management, and end-user self-service
- Developed global product roadmap for consumer, corporate and OEM/ISV segments.
- Responsible for research and product design, documenting market and product requirements and prioritizing and organizing requirements and backlog in an agile development environment for a very geographically fragmented development organization (Europe and USA).
- Performed competitive analysis of appstore and app virtualisation market, supported marketing, PR and Analyst Briefings, negotiated with Legal, Finance and conducted numerous customer/partner facing technology overviews in person and via webinars.
- Supported business development with Fortune 500 accounts and global ISVs and conducted technical due diligence for M&A targets
2006 to 2011 (5 years)
Autodesk, Inc (USA)
SENIOR PRODUCT MANAGER, INFRASTRUCTURE, AEC
- Responsible for Geospatial CAD/Design Infrastructure/Web and Mobile solution and development platform with $10million in annual revenue
- Co-ordinated full life cycle projects from concept and planning to development and final delivery
- Liaised with Product Marketing, Industry Marketing, Legal (licensing terms), Finance (revenue recognition), Pricing Committee, Research & Development and Product Design
- Project managed and collaborated with a diverse global team (Canada, US, UK, Switzerland, India, China, Singapore and Australia)
- Developed and supported due diligence of M&A business cases
- Managed Autodesk contributions to geospatial open source projects (mapguide.osgeo.org and fdo.osgeo.org)
- Developed marketing materials, such as fact sheets, white papers and presentations
- Delivered numerous customer-facing presentations at conference, user groups and customer councils and hosted/presented regular webinars
2004 to 2005 (2 years)
Vodafone Group Services Ltd (UK)
HEAD OF SOFTWARE / NEW PRODUCT DEV / GROUP BUSINESS MARKETING
- Responsible for the overall management of key software development projects (web services integration and SIM-based two-factor authentication for mobile/PC offerings)
- Appointed to produce software solutions to support business development plans
- Established and managed a team of 10 product and project management staff
- Handled financial control with a total software projects budget of €4.5million
- Co-ordinated full life cycle projects from concept and planning to final delivery
- Reviewed product offerings to identify gaps in the market for exploitation
- Wrote and presented business cases and service descriptions
- Delivered business case to the product development council to gain approval
- Conducted customer research
- Supported development of value propositions for business segment customers
- Liaised with Microsoft teams and collaborated on a convergence project
1995 to 2004 (9 years)
MapInfo Ltd (UK)
EMEA DIRECTOR, STRATEGIC MARKET MANAGEMENT & BUSINESS DEVELOPMENT
- Responsible for identifying product gaps and developing effective solutions
- Appointed to lead market research activities to identify market requirements
- Drove product development to pursue opportunities within EMEA markets
- Created value propositions for product introduction into public sector offerings leading to a 30% incremental revenue from existing customer base
- Liaised with alliance partners including Oracle, Siebel and Sun Microsystems resulting in new professional services revenue from new enterprise customers
- Developed effective relationships with partners to enable effective communication
- Presented & promoted the business to corporate customers & channel partners
- Supported location bases services, providing technical and marketing support resulting in MapInfo’s first significant LBS revenue stream from Siemens/Vodafone
- Acted as the company spokesman for MapInfo PR activities
- Spearheaded re-launch of the consumer-focused offering into EMEA markets
DIRECTOR, SPATIAL SERVER TECHNOLOGIES
- Responsible for product integration with leading spatial database server technologies resulting in MapInfo taking the technology lead with Oracle Spatial integration in Europe
- Appointed to control all MapInfo integration activities across the EMEA region
- Worked with major database vendors including Oracle, Informix and IBM
- Promoted products to EMEA markets through conferences and seminars
- Provided technical guidance and support on wireless software solutions
- Led the development of MapInfo multi-media CD and web content
EUROPEAN TECHNICAL DIRECTOR
- Responsible for technical management and on-going product development for MapInfo Professional and complimentary offerings in EMEA
- Appointed to co-ordinate and lead customer-focused technical services
- Held full financial control of the customer technical services and MIS budgets
- Provided leadership and guidance to a team of 4 pre- and post-sales support staff
- Handled the development and maintenance of management information systems
- Developed and delivered technical training for resellers and corporate clients
- Increased market presence through seminars, shows and product launches
- Successfully promoted MapInfo directly in the UK, Europe and South Africa
1987 to 1995 (8 years)
Borland International (DK and UK)
TECHNICAL PRODUCT MARKETING MANAGER
- Responsible for product promotion and brand awareness in the UK and South Africa
- Appointed to improve company turnover through effective marketing strategy
- Created and presented product launches to promote new offerings
- School of Computing, Denmark: Computer Science
- School of Technology, Denmark: Computer Aided Design (CAD)
- Business College, Denmark: Business Administration, Economics, Statistics, Accounting
- School of Commerce, Denmark: Higher Certificate of Commerce
- Slagelse Gymnasium, Denmark: Equivalent to International Baccalaureate
- Practical Product Management and Requirements That Work, Pragmatic Marketing, US
- Competition Law, eLearning, England
- Managing Performance and Coaching, Epiphanies, England
- Negotiating Skills course, Scotwork, England
- Vodafone Global Management Development Programme, IMD, Switzerland